Summary

Increase opt-in rates & collect more zero-party data while improving UX with personalized offers

Short headline: Build a segmented email list and recommend relevant products at the same time.

If you’re using a welcome popup and you’d like to improve its efficiency and enhance the user experience in general, try turning it into a conversational popup.

A conversation popup is like a combination of a traditional discount welcome popup and a quiz.

First, you ask one or more questions about your visitors’ problems or what they’re looking for. Then, you request their contact details in exchange for the discount. Finally, you provide them with personalized recommendations based on their answers.

This will help to improve the user experience and increase conversion rates at the same time. Not to mention that you’ll have more information about your visitors, which you can use for personalization on your website or in your promotional emails!

Example

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What can you expect?

1.5-2X more opt-ins

How to set it up?

Step 1: Create a new campaign

You can get started with one of our pre-made Conversational popup templates or you can build one from scratch and fine-tune it to your style.

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Step 2: Add extra pages to your campaign

You have a Main page. This is where you will need to add a question (survey).

You will need as many email signup and product recommendation pages as many options your survey contains. Add these pages to your campaign and then rename them so the campaign setup will be easier.

Let’s say you have 4 options on your survey, then your campaign will consist of 9 pages (one main page, 4 email signup pages, and 4 product recommendation pages).