Summary

Boost the conversion rate of your social traffic by displaying personalized welcome messages.

Short headline: Boost social traffic conversions with tailored welcome messages.

Are you active on social media channels like Facebook, Instagram, and TikTok? If you have great engagement and get lots of traffic from social posts or social ads, you should focus on increasing the conversion rate of that traffic.

We don’t recommend using this strategy if your social traffic is below 5% of total traffic to your website. But if it’s more than 5%, set it up now because there’s a huge opportunity here!

Using source-based targeting, you can display personalized offers and discounts to your visitors based on where they’re coming from. This will help to increase conversion rates for these visitors.

Example

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What can you expect?

If you personalize your opt-in message and display the traffic source, you can increase the conversion rate of your campaign by up to 20%.

How to set it up?

Step 1: Create a new sign-up form

If you don’t have an existing campaign, here you can get a list of newsletter signup templates and special offer templates and you can create a new one and fine-tune it to your style.

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Step 2: Create a new Personalized Experience

If you want to learn more about Personalized Experiences, click here.

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Add a new variant to Experience B and Experience C. Your original campaign (default variant) is in Experience A.