Summary

Improve the ROI of your email campaigns by personalizing landing pages with customer data

Short headline: Revamp your email marketing ROI with personalized landing pages

Most businesses ask for their subscribers’ first names so they can personally greet them in emails. If you already have this data, why not use it on your landing pages, too?

Imagine greeting your customers by name as they land on your website: their hearts might just skip a beat when they see a personalized headline like, “Hey Ryan, we've been expecting you!” This will create an emotional connection with your customers.

Don't leave money on the table by sticking to generic landing pages. Use the data you already have and personalize your pages to create an unforgettable experience for your customers. You'll see incredible results when it comes to your conversion rates and ROI.

Example

Kiemelendő: John - First name of the visitor coming from email

What can you expect?

Up to 20% increase in landing page conversions and higher ROI from your email campaigns.

How to set it up?

Step 1: Use UTM parameters in your emails

Add UTM parameters to your URLs. In this example, the first name will be needed of the visitor, so this is how our URL will look like: https://varnishandvine.com/?utm_firstname=John

Step 2: Write a custom JS

In this example, we would like to add the first name of the visitor to the headline of the homepage (plus we would also like to change the copy slightly):

This is what the code looks like: