Short headline: Improve your returning visitors’ experience by homepage personalization.
Once a visitor becomes a customer, you have lots of information about them that you can use to create personalized experiences for them in the future.
If your website gets lots of returning customers, you should leverage what you know about them to deliver personalized experiences. This will increase your returning customer conversion rates and keep them coming back for more.
For example, you could welcome them by name in the above-the-fold section, and then you could present relevant information and/or recommendations. This way, they’ll feel more connected to your brand and will be more likely to purchase from you again.
3-5% increase in returning visitor conversion rate and an increased lifetime value in the long run.
Browse through all the embedded templates here and choose one that you like.
Add the “First name” Smart Tag to your headline. This will allow you to welcome your returning customers in a personalized way.
If you want to learn more about smart tags and how they work, please click here.
