Summary

Boost your referral traffic’s conversion rate by personalizing welcome messages based on the referral source.

Short headline: Boost your referral traffic’s conversion rate with personalization.

Do you work with referral/affiliate partners who bring a significant amount of traffic to your website?

You should consider showing personalized welcome messages to these visitors. For example, you could display the referral partner’s name in your message. This way, the visitors receiving your messages will view your offers as more special.

You can do this easily with OptiMonk’s URL targeting feature, and this strategy could increase the conversion rate by up to 50%.

Example

What can you expect?

If you personalize your welcome message and display your referral partner’s name on it, you can increase the conversion rate of your campaign by up to 50%.

How to set it up?

1. Step: Choose a regular sidemessage

Here you can find all of our sidemessages. Choose one and fine-tune it to your style.

2. Step: Add your referral partner’s name/logo on the campaign

After modifying the headlines, and offers on your campaign, insert the name or logo of your referral partner, too.

Let’s assume that the majority of your referral traffic comes from Forbes, so in this example, we will go on with Forbes.