Summary

Increase the efficiency of your email campaigns by personalizing your website with your VIP offers

Short headline: Increase email campaign sales through personalized landing pages

When creating email campaigns for the best customer segments, marketers often satisfy by personalizing only the emails they send out. Even though personalizing the landing pages they arrive to often yield even better ROI in terms of time investment.

When creating a segmented email campaign for one of your VIP customer segments, you can further increase the efficiency of these campaigns by personalizing the experience of your customers when they arrive at these landing pages.

Customizing these landing pages with your VIP offer, and consistently reminding your customers about your offer throughout your site (not just in your email) will create a better customer experience and increase the conversion rate of these segments by up to 20%.

Example

What can you expect?

20-30% increase in your email campaigns’ conversion rates**.**

How to set it up?

1. Step: Choose a regular, seasonal campaign and fine-tune it to your style.

For inspiration check out our templates in our Special Offer usecase.

2. Step: Dress up your campaign

Use a countdown element, and a coupon code, and definitely mention that the offer is only available for VIP customers so that you can create a unique atmosphere.

3. Step: Target your VIP group