Short headline: Stop abandonment without discounting.
Discounts are a strategy that many ecommerce stores swear by. But what about visitors who come from Google Shopping Ads or price comparison sites and go directly to your product pages, then leave without buying? Should you offer discounts to them?
Probably not.
Why? Because these visitors have already seen your prices in the Google Shopping Ads, which means that when they clicked through they were aware of your prices. The reason for the bounce is probably not price related.
Instead, try focusing on product discovery!
You can encourage product discovery (and decrease bounce rates at the same time) by promoting your trending products in an exit-intent popup.
You can do all this dynamically using this tactic! All you need to do is to create a single exit-intent popup and set it up correctly for your Google Ads traffic.
Decrease bounce rates by up to 20%.
Choose a template from our Product Recommender use case and fine-tune it to your style.
Or you can simply create any popup and add a product element from the “Add elements” section:
