Summary

Improve the conversion rate of your landing pages by finding the best value proposition.

Short headline: A/B test landing page headlines to boost conversion rate.

Do you have low landing page conversion rates? It might be because you didn’t find the best USP yet.

If your USPs are not perfectly defined, or you’re still not sure what type of headline will resonate best with your target audience, you can easily test different value propositions using Dynamic Content.

This will help you make data-backed decisions when building your value proposition and discover which headlines lure the most customers, thus increasing your conversion rates and revenue.

Example

What can you expect?

By testing different value propositions, the conversion rate of your landing pages can increase by up to 50%.

How to set it up?

1. Step: Create a Dynamic Content campaign

If you’re new to Dynamic Content, you can learn all the important information about it here.

2. Step: Rewrite the headline

Select the headline that you would like to A/B test on your landing page and just simply rewrite it:

3. Step: Start an experiment